Biography: Jiaqi Liang is a professor, doctor and master's supervisor in the fields of high education and linguistics. She began to work in School of Foreign Languages of Northwest Minzu University in 2007 after getting her master's degree. In 2014 she was promoted to be Associate Professor. In October, 2015, she went to Utah State University as a visiting scholar and stayed there for one year. In 2018, she began to study for doctor's degree and in 2021 got her doctor's degree smoothly. In 2020, she was promoted to be professor. So till now, she have been doing research in the field of education and linguistics for many years. She've published more than thirty papers in the domains, five textbooks as the chief editor, and a monograph independently. She also obtain many rewards and titles of honor: 2022 Gansu Young Teacher Achievement Award, 2021 Young Teacher Achievement Award of Northwest Minzu University, 2015 Top Ten Best Teachers of Northwest Minzu University, 2013 Top Ten Best Young Teachers.

Speech title: Data analysis and application of cross-border trade

Abstract: Under the background of continuous improvement of science and technology level in our country, the Internet technology has been applied to all walks of life, effectively improving People's Daily life and work. E-commerce is developing rapidly in this context. The Internet has made business activities break through the restrictions of space and time, making trading activities more efficient and faster. Meanwhile, the application of big data technology makes data collection and analysis more convenient and convenient for people to effectively huge market information. As an important part of e-commerce, cross-border e-commerce directly affects the operation quality of e-commerce industry. This paper mainly explores the application of big data analysis technology in cross-border e-commerce, hoping to lay a solid foundation for the development of Chinese e-commerce. Improve the scientific rationality of marketing management of cross-border e-commerce enterprises. It makes the overseas marketing management of cross-border e-commerce enterprises more predictable. Big data technology can paint a portrait of consumers, visually display consumer data, predict changes in consumer demand based on consumer data, and better promote the development of cross-border e-commerce.